Last week Jogai Bhatt from RNZ approached me to do an interview about Generation X for a mini-series they are airing in the lead up to Generation X: 50 Artworks from the Chartwell Collection, a City Gallery Wellington exhibition shown at Te Papa from 27 July-24 October 2024. I’m not a Generation X researcher, but as a Gen Xer I felt qualified to answer a few questions and as an anthropologist I know how to get up to speed on a topic in a short space of time. I was also preparing a lecture for the Creative Ethnographic Practices class I teach at Te Herenga Waka-Victoria University of Wellington and decided to use the intensive research sprint I did in preparation for the interview as the basis for a session on how to develop a research topic.
In our Creative Ethnographic Practices class, I guide students through the process of crafting their own independent ethnographic research projects. I designed the class after reading the Teaching Ethnographic Research Methods Syllabus Archive published in Cultural Anthropology and attending the 2024 Grading Conference, held online in June. The key textbooks I’m using (alongside journal articles and other resources) are Luke Eric Lassiter and Elizabeth Campbell’s Doing Ethnography Today: Theories, Methods, Exercises (2014), Carolina Alonso Bejarano, Lucia López Juárez, Mirian A. Mijangos García, and Daniel M. Goldstein’s Decolonizing Ethnography: Undocumented Immigrants and New Directions in Social Science (2019), Raymond Madden’s Being Ethnographic: A Guide to the Theory and Practice of Ethnography 3rd edition (2022), and Kenneth J. Guest’s Cultural Anthropology Fieldwork Journal 4th edition (2023).
When RNZ contacted me I was planning the second lecture for our class, which would include a discussion of the goal of ethnographic research as well as how anthropologists construct “the field,” research ethics (this is something we discuss in every class; I have approval from my university’s Human Ethics Committee for students to undertake independent research projects within specific parameters), and advice for students about how to think about their own potential fieldsites and research topics. I knew some students would appreciate some help in choosing a research topic and I thought “generations” would be a good prompt for them to think with. (Plus I’d done a whole lot of cramming about Generation X and was looking for opportunities to infodump.) So, I recreated my research steps for the lecture and talked the students through how they could develop an anthropological research question about Generation X.
Brainstorming Gen X
The first thing I did was crowdsource ideas from my Cultural Anthropology and Sociology colleagues at Te Herenga Waka. I work with Baby Boomers, Gen Xers, and Geriatric Millennials (although I’m told they prefer the term “Elder Millennial”, which comedian Iliza Shlesinger used as the title for her 2018 Netflix comedy special), and we often talk about generational differences in our lunchtime conversations. For example, some of us are parents to Gen Z and Gen Alpha kids, and we have been discussing how slang and memes (think “Skibidi Toilet”) travel and gain popularity. I began a targeted conversation with them about Generation X and the RNZ interview on Wednesday last week. We are still (irreverently) debating its boundaries and characteristics, which suggests that it is compelling and multifaceted area of inquiry.
Next, I asked Jogai to send me the list of interview questions so I could decide how much time I would dedicate to the interview, which was to take place the next day. Seeing the interview questions helped me narrow the scope of my research, select key terms to use in my search of our library’s catalogue, GoogleScholar, and anthropology databases, and allocate a set number of hours to searching, reading/watching/listening to what I found, synthesising information, and preparing responses to the questions. Knowing that this interview would be recorded for a radio station, I also considered how I could communicate my responses in sound bite form.
In my lecture I explained how students could follow a similar process and emphasised how time should be one of the primary resources they take into account when planning their own projects. In this 12-week course they need to develop a proposal, collect data using selected ethnographic methods, analyse that data, connect their findings to scholarly literature, and communicate their research in a final project. I also suggested that they think about what kind of final project they would like to craft, as this would inform the methods they chose. A series of informative Instagram posts or a ‘zine might call for different methods to a podcast, for example. After this I asked them to do the following activity:
Asking an anthropological research question
Students have to submit a research proposal for me to approve before they begin their research, where they are asked to state the anthropological research question they will explore. In the lecture I discussed what makes a question anthropological and shared the following tips:
- Do a GoogleScholar search on the topic you are interested in, using “anthropology” and “ethnography” as part of your search terms. What do other anthropologists ask about your topic? What do their questions look like? What methods do they use to answer them?
- Read a few anthropological publications on your topic (e.g. things written or made by anthropologists and published in anthropological journals or on anthropology websites) and make a list of key words that frequently appear, or draw a concept map. See if you can develop questions by using those key words.
- Using those same anthropological publications, do some bibliographic mining to see what resources the authors cite and who some influential scholars might be. Bibliographies are often a great place to find further resources on a topic (thanks Eli for the reminder!), and you can also do a forward citation search to see what other publications have cited the one you are looking at. George Mason University’s Library has a good resource on citation mining: https://library.gmu.edu/tutorials/citationmining
- Start with “how” questions and keep them open-ended.
- Keep the goal of ethnographic research in mind.
- The University of Connecticut has a excellent webpage on how to do anthropological research: https://guides.lib.uconn.edu/anthresearch/pickatopic
I shared RNZ’s list of questions and talked about how I turned them into anthropological questions as I read work on generational studies, aging and life course studies, and technology by anthropologists, sociologists, and other social scientists. That looked like this:
RNZ interview questions
- Who fits into Generation X?
- What are the other Generations?
- Where did these labels come from? Who invented these cohorts?
- What are the tropes attached to Gen X?
- Do these cohorts exist outside Western culture?
- What are the key events that have shaped Gen X?
- What do Gen Xs get nostalgic about?
Anthropological questions I developed
- How do we talk about social change and cultural differences?
- What do generational labels do? How do we use them?
- What are the limits to generational labels?
- How do generational labels help people make sense of the world?
After that we talked about what kind of methods we might use to explore Gen X as an ethnographic research topic, and I gave a short infodump about Gen X based on what was essentially a preliminary literature review. We were particularly interested in discussing Jogai’s excellent question of whether these cohorts exist outside of Western culture, and how generational labels help people make sense of the world. Hopefully some of the class will take up the idea of “generations” in their research projects.